You do have an idea of getting it them but do not have the right approach to do it. Online and offline marketing are amazing marketing tactics that are offering amazing benefits to the small business when it comes to online visibility and awareness in the market. Marketing online allows the small business to track the returns on their investments. This helps them to make better choices about whether or not to keep investing those advertising dollars in the same places. Does offline marketing matter anymore? The answer is a definite yes. This is a new digital world of social media and digital marketing and it is easy to be caught up in the digital world craze. But don’t forget who brought you to the prom so to speak. If you forget offline marketing you may do so at our own demise. Offline marketing is still so important to the success of businesses. We shouldn’t forget that face-to-face marketing is much more effective at gaining trust than we can do online Behind the ad campaigns and creative promotional materials, the basic intention of any online and offline marketing strategy is to increase online traffic, overall sales, and profits. There are various strategies companies can employ to achieve these results.